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How To BUILD Your Power List In Size & Quality with the BIG LIST™

I’ve talked about THE single most valuable asset in your business before.

Not your cell phone… or your car… or your office… it’s your database — or what I call your “Power List” of past clients, friends, family, acquaintances, hot leads, etc., who have the ability to bring you new clients, referrals and repeat business.

Now that we have that foundation, agents often ask me…

“How Do I Create My Power List Big and
Responsive Enough to Generate Clients?”

My answer is… it’s EASY once you put your mind to it.  In fact, I have “wet behind the ears” rookies who… in just 6 to 12 months… following the process you’re going to learn right now… who are making more money than 90% of the agents in their areas – many of them making multi-$6-figures.

The very best place to start building your Power List (or quickly adding to an existing one) is by capturing names and contact information of people you already know.

That’s why I created The BIG LIST™ strategy.

The BIG LIST™ is designed to be a memory helper in adding names to your Power List Tracking System™ database. It’s very easy to use…and very complete.

You’re going to be surprised at how many people you already know who can be part of your Power List from day one.

Here are 3 tips to help you in the process:

  1. Start with your Highest Quality Contacts FIRST, and work your way down. You want to carefully select who goes into your database based on the “quality” of the contact.  Ask yourself: “Do I have a real relationship with this person?”
  2. Start with names only (at first) if you need to…
  3. Your Follow-up to get additional information (ex: survey letter/email, request for information, etc.) will automatically bring you new business – you’ll be getting paid to grow your Power List.

Your Goal is NOT To Have the Largest Power List…
But to Have the Most PROFITABLE List!

This process is very helpful even if you’re an established agent who wants to supercharge your database to start harvesting more new clients, referrals and repeat business.

OK, let’s start the BIG LIST™ process…

To start, take out a pen and piece of paper.

There are 10 categories of contacts I’m going to walk you through. Under each category, I will list out people you should consider. Remember, if you don’t have full contact information right now, just write down the immediate information you have on these people.

One more tip: with each person, you can also write down the “Category” of the contact (for example, “C” for client, “S” for supplier, “P” for prospect, “R” for other REALTORS® who can send you referrals).

Also, you should write down the “Quality” of the contact (for example, “A” for highest quality contact – someone who’s referred to you in the past which I call your “Power Players”, “B” for past client who could refer in the future, and “C” for your general Power List member).

Category #1: List People Who Have Already Sent You a Referral:

  • Past clients who have sent you a referral…
  • Close friends who have recommended your services to another…
  • Suppliers who have referred to you…

Category #2: List out People You ALREADY Know – Closest Contacts:

  • Current and past clients…
  • All family members…
  • Immediate friends – this includes friends of your family and people you associate with…
  • High school and college associates…
  • Current and former co-workers…
  • Spouses current and former co-workers…
  • Spouses friends and acquaintances.

Category #3: People You Meet or See in Your Practice on a Regular Basis: Each day you meet and see people who could go in your database if you make a habit of remembering to ask them. Make a point to get them on your database.

  • Leads and Prospects you’re currently working with…
  • Leads who have called your hotline or made contact with you…
  • Open house attendees – get names off registration sheets
  • Sign calls
  • Ad inquiries
  • Audiences you’ve spoken to, or made presentations to…

Category #4: People Who Provide PROFESSIONAL Services to Your Practice: These people can be very influential in generating new business because you’re already working with them and/or sending them business. So there’s a natural tendency to reciprocate with you. Remember, you get what you give – actively make referrals, harvest the professional relationship and you’ll see more business coming your way.

  • Mortgage lenders you work with…
  • Appraisers you work with…
  • Escrow and title officers you work with…
  • Attorneys you work with…
  • Accountants you work with…
  • Home inspectors you work with…
  • Architects you work with or know…
  • Pest control services you work with…
  • Home insurance representative…
  • Ad representatives you work with…
  • Graphic artists you work with…
  • Printers you work with…
  • Sign suppliers you work with…
  • Movers you work with…
  • Builders you know or have referred to…
  • Remodelers you’ve referred or worked with…
  • Plumbers you’ve worked with…
  • Roofers you’ve worked with…
  • Electricians you’ve worked with…
  • HVAC or Mechanical companies…
  • Lawn care and maintenance companies…
  • Pool maintenance providers…
  • Landscapers…

Category #5: People Who Provide PERSONAL SERVICES to You:

  • Your Hair Stylist…
  • Florist…
  • Doctor…
  • Chiropractor…
  • Dentist…
  • Pharmacist…
  • Veterinarian…
  • Optometrist…
  • Stock Broker/Investment Advisor…
  • Retirement Account Manager…
  • Insurance Agents (Auto, Life, Casualty, Disability) – here’s where you can trade network lists and build strategic alliances (more on this shortly)…
  • Banker…
  • Auto Mechanic…
  • Home Maintenance: pool, lawn, landscape, roof, HVAC, electrician, etc.)
  • Dry Cleaner…
  • Restaurant Owners you frequent…
  • Mail and Packaging services you frequent…
  • Retail Stores you frequent…
  • Grocery Stores you frequent…

Category #6: People Who Belong to the SAME ORGANIZATIONS as You: Here’s an opportunity to leverage your database very large, very quickly. Remember this: your best strategy is to be considered part of your “Network’s network.” The secret is to gather names of other members in organizations you belong to, and create a common connection with them.

  • Civic Organizations…
  • Your Religious Organization…
  • Clubs You Belong To (gold, tennis, hiking, cycling, gardening, sewing, card, travel, etc.)
  • Children’s Activity Organizations: PTA, Day Care Provider, School Teachers, Intramural Sports, etc.
  • Chamber of Commerce…
  • Better Business Bureau…
  • Fundraising Organizations you belong to…
  • Local Boards: YMCA, Big Brothers/Big Sisters, etc.
  • Fraternal Organizations (Masons, etc.)…
  • Alumni Organizations…
  • REALTOR® Association…
  • Breakfast Clubs…
  • Toastmasters…
  • Networking Clubs in your area…

Category #7: People Who Can Send You Business BEFORE Anyone Else Knows: Think about who some sellers and buyers contact before they list or hire an agent? If you have a relationship with those people, you’ll be first in line for a referral (some are duplicates from earlier).

  • Divorce and Probate attorneys…
  • Accountants…
  • Carpet Cleaners…
  • Painters…
  • Remodelers…
  • Roofers…
  • Electricians…
  • Flooring Contractors…
  • Landscapers and Lawn Care…
  • Pavers…
  • Pool Maintenance…

Category #8: People Who Have the Ability to Send You a Large Volume of Business: Around your community there are people who have the ability to give you a lot of business – they’re in contact with clients you want to work with on a regular basis.

  • New home sales reps – if their leads and visitors don’t buy from the subdivision, perhaps they can be referred to you to buy a home…
  • Custom home builders – someone has to sell their spec homes…
  • Developers…
  • Relocation companies/Corporate relocators…
  • Human resource departments of local companies – they always know who’s moving to town…
  • Bird dogs – someone who refers clients to you and vice versa.

Category #9: Targeted Residents in Your Farming Areas: If you target farm correctly, over time you’ll create relationships with many of these folks. When you speak with someone in a farm area, and you’re confident they’ll know who you are, you should get them into your Power List. You’ll be amazed how much business you can get from this activity.

Category #10: Build Relationships with Other REALTORS®: Many agents are hesitant to cultivate relationships with their “competition.” But there are many agents you don’t compete with who could send you business. They include…

  • Land and Lot representatives who generate leads outside of their specialty…
  • Subdivision site sales (see “new home sales reps in #8)…
  • Specific Area Specialists – frequently they get leads outside of their sales area. Shouldn’t they call you for a finders fee?

Whew! That’s a pretty long list.

It’s long because I wanted to give you as many possible “memory triggers” for adding folks into your database.

Don’t get overwhelmed. The most important point is that you simply START the process. You’ll see, very quickly your list will grow larger and larger – once you make the commitment.

Remember, you’re building the most valuable asset in your business. And when you employ a Monthly Calendar Contact System, like the Service For Life!® real estate newsletter system… your list starts producing regular new clients, referrals, converted leads, and repeat business.

Believe in the marketing – it’s worked for thousands of agents who are making real estate a fantastic, hugely-profitable career.

And sure as spring flowers bloom… it will work for you too.

Action Plan:

Every day I meet agents who either have no Power List… or they have a Power List with whom they never communicate – except for a calendar at the end of the year or some other occasional contact.

And that’s not going to cut it in this business.

So let’s get your Power List started – or if you have a Power List… let’s get it tuned up and ready for action.

Take 30 minutes right now and go through The Big List.  Add as many people as you can think.  If you don’t have their contact information, don’t worry about it – just get their names on the list.

I’ll show you how to follow-up and get details on your Power List shortly, but for now, just get it started.

Oh… one more thing. I need another commitment from you. Commit to me (actually yourself) that you will make the process of managing your Power List a lifetime priority.

This means you’ll need to commit to regularly adding folks, purging names, and progressively increasing the quality of people throughout the life of your business.

Focus on this simple process and give it priority, and your production will grow and grow automatically.

In future articles, I’ll give you easy ways to HARVEST more business from the relationships in your Power List.

So keep an eye out for my articles to help you make COMMISSIONS FOR LIFE.

IMPORTANT:

If you start adding folks to your Power List, you’ll find a lot of missing information on your list.

It’ll be things like birthdays, kids names, home anniversary dates, etc.

Would you like a simple resource to help capture this information…and in the process get new listings and buyers?

Then let me help you get it done.

Here’s a pre-written letter that will: 1) get you re-acquainted with your Power List, 2) help capture important information you’ll use for your Power List Tracking System™, and 3) most likely get a bunch of new business in the process.


<< Click Here To Download This Letter >>

When you download this letter, you’ll notice there’s something very special about it…

It’s sent out before using the Service For Life!® Relationship Marketing System.

If you’re looking for a proven system that automatically builds such a close relationship people will think of you (and only you) for referrals, word of mouth and repeat business… then become a member of the best direct-response prospecting and referral producing system on earth:
www.ServiceForLife.com

It’ll be the easiest way to harvest more business from your Power List you’ve ever seen.

 

3 Ways To Generate Quick Commissions And Build A Stable Business

Today you’re going to learn three things:

  1. A great way to generate quick commissions (and sell your listings faster) with a great buyer marketing strategy,
  2. How to create a “Power List” that brings you consistent clients year after year, and…
  3. How to understand your Return on Investment with your marketing.

So let’s get started…

PROFIT MULTIPLIER #1: New Agent? Just Relocated? Need to Generate Commissions FAST?

First, find an agent with several active listings. Tell them you have a number of “buyer” marketing strategies that will sell their listings in a fraction of the average market time. Offer to implement the 4 “buyer magnet” systems I taught you from this real estate marketing article for EACH of their listings. You manage everything for the agent so they’re out $0 and no time.

Second, implement the strategies, agree to take the buyer calls and qualify the leads, and sell them a home. Work out a commission split, and you’ve now got a marketing system working to bring you buyers, and even a few great listings.

Plus, you’ll look like a marketing wizard in your office and agent community (not to mention you’ll automatically be building your own “Power List” for increased referrals, word of mouth and repeat business).

If the listing agent refuses your offer (some people will step over dollars to pick up dimes!), move on to another agent who’s got some business sense.

Remember, the strategies from this real estate marketing article will also help sell your own listings faster by acting as active “buyer magnets”.

PROFIT MULTIPLIER #2: Create a “Power List” and Make Them Your Primary Market

You already know that the NAR research says 74% of all real estate transactions occur from a relationship – they know the agent or are referred from a trusted source.

Here’s something you don’t know: If you built a “Power List” (database of personal contacts) with 300 people (homeowners), and the average home ownership period is, for example 7 years (nationally it’s 5.5 years), then 42 of those people will buy or sell every year – good market or lousy market.

Holy cow!  Is this getting your attention?

600 people on your database and it’s 84 transactions every year from that list. 900 people and it’s 128 deals a year – and so on. And don’t forget, that doesn’t include referrals they could send you – it’s just the number of direct transactions that come from that group.

Now hold on. Before you start thinking you just hit “easy street”, there’s something you need to understand. These are not just “random” people. I’m talking about people who know you or know OF you.

The higher the “quality” of contact on your list (i.e. the better they know you), the more responsive they’ll be to your regular contact. This means the more inclined they’ll be to think of YOU FIRST when they think real estate.

I call this your Personal Market Share™…

So the “operative” question is: WHO will get all those deals?

ANSWER: The agent with the highest Personal Market Share™.

The one who’s stayed in contact (at least once a month, every month), deepened the relationship, provided on-going value to their list, and demonstrated they’re a true professional committed to the relationship for the long haul and worthy of the client’s business over any other agent.

Are you willing to become that agent…the one who captures 74% of all transactions, holds such a high personal market share they generate huge income regardless of market conditions?

You are?  OK, good because next I’ll show you…

How To Build Your “Power List”

Building a Power List is easy if you put your mind to it.  Here’s the best way to go about it…

STEP 1: Start with all the people you know and create what I call the “Big List”.

STEP 2: Put every new and old client on the list.

STEP 3: Put leads you generate on your list.  Many successful agents make it a point to add 2 people a day, and soon have 500 contacts their first year (and got 10 to 20 deals just by putting people on the list).

STEP 4: Also, the other parties to any transactions you complete go on the list (hint: their agent will forget about them, so they’ll easily be yours when they buy or sell again).

STEP 5: Create “strategic alliances” with professionals who have clients that could be yours and get a “host endorsement” of your services: accountants, insurance brokers, etc. Consider reciprocating by introducing them to your clients as well. The credibility of the existing relationship is transferred to the endorsed person.

Final note: purge your list every 6 months to remove lower quality people. Within 12 to 24 months you’ll have a small, highly motivated group of people sending you consistent business month-in and month-out – something I call building “Critical Mass™” in your business (see Step 3 of the 3-Steps system). That’s what I mean by “Personal Market Share”.

How Often Do You Contact Your “Power List” ?

Now that you’ve created a “Power List” you must plan on monthly contact to make any inroads. Commit to monthly or don’t even start.

The Direct Marketing Association reports that the optimum contact time is every 21 days. There have also been studies out there that say for every month you forget about your Power List, you lose 10% of them – another reason for monthly contact.

Finally, the NAR reports that the “average” contact program takes between 8 and 12 months to “start” working.  (Side note:  We’ve cut that time in half with Service For Life!®, but even if it takes 10 months to start the “market share engine” producing, that’s still a great deal, considering most agents never get it going).

PROFIT MULTIPLIER #3: Know Your Return on Investment

If you understand where you get the most return for your marketing dollar… you’ll know exactly what to invest in to increase your income.  Sounds pretty simple, but most agents don’t know how to track their numbers.

Here’s how to understand how well your monthly marketing system is working for you… and I’ll use a simple example.

Let’s say you want to send 300 Service For Life!® issues out each month to your Power List. That’s going to cost you about $0.91 to $1.29 per issue (let’s call it $1.20 because that’s on the higher end and will make the math easier). So you’ll spend about $360 a month for the mailing, including having the newsletter written for you.

That means you’re investing about $4,320 every year to contact 300 people 12 times each, or 3,600 contacts. Now, I know that might sound like a lot of money, but let’s get some perspective here.

Let’s run some quick numbers…

Of those 300 people, you know statistically that about 42 transactions will come from them (300 divided by 7 years average home ownership period = 42 transactions EVERY year).

If the average home price is $200,000, that gives you a co-broker commission of $6,000.  Subtract out home marketing expenses and a broker split, and you’ll probably net about $4,500 from that commission.

Does it make sense to mail to your Power List every month?

Well, look at it this way: If you get only ONE of those 42 transactions, you’ve broken-even ($4,500 commission against $4,320 to send for a year).

But after all that marketing, do you really think all you’ll get is a ONE measly commission out of 42 transactions?

Here’s what’s more likely to happen…

First, ask yourself: Who will generally get the lion’s share of those 42 transactions? The agent who’s cold prospecting over dinner time or pestering people in the grocery store line, OR the agent who’s demonstrated their competency, brought great value, created a family-like relationship, and “been there” when it was time to buy or sell?

Are you getting a hint?

I have agents with small databases of 300 “quality” people who “net” more than $300,000 per year using that very system (and it’s their only marketing).

That’s a whole lot more than just one transaction out of 42.

Problem is, most agents quit before they get any traction – “instant gratification” takes priority over sound strategy. It’s a shame, but that’s good news for agents who “get it”.

When you consider the ROI in your marketing, you now have a benchmark to know when it’s profitable and/or unprofitable for you.

To learn more about developing and harvesting endless commissions from your Power List, go here.

4-Steps To Stage A Home For A Fast Sale

Would you like to know how experts stage homes to get them sold fast and for top dollar?

Today I’m going to show you a step-by-step process for staging both the inside and outside of homes you list.  Now I know you’re probably experienced in staging, but the ideas below will probably shed some light on important areas you may regularly miss – so at worst it’ll be a great reinforcement for you.

But before I share the steps for staging success, there are 3 rules you should know about dressing homes for sale:

Rule 1:  Most buyers are very literal.  They only know what they see.  They have very little imagination.  You must create their imagination for them (via staging) to sell effectively.

Rule 2:  First impressions are lasting with buyers.  Buyers decide whether they like or dislike a home within seconds of entering.  It either hits them or it doesn’t.  You must enhance the first impressions of the home.

Rule 3:  Your home will sell because of emotion, not logic.  The only way to stimulate emotion is to make your home a place where people can really “FEEL” at home.  Make it warm and inviting.  Emphasize the special benefits of the home and lot.

Remember not to talk about dressing the home with sellers, or improving home deficiencies until AFTER you have taken the listing.  People can be very sensitive about their personal belongings or how their home looks prior to staging.  So let’s begin…

How To Stage A Home For a Fast Sale

STEP #1:  Assess the Current Situation

Be honest with sellers about what needs improving.  You’re a team now.  If a floor is marred or a room needs painting, say so.

Also, let your clients know that there’s a difference between how they live in a home, and how we show it for sale.  They may need to change their home and lifestyle for a short time to accommodate this rule.

For the outside, take a walk across the street from the home.  Examine the curb appeal of the home.  Make notes of items that are unsatisfactory from a buyer’s perspective.  Remember, buyers are very literal.

You can even tell your sellers to get into their car and start driving away from their home.  As they do so, ask them to take a look back at their home.  Make notes about what looks good, and what needs improvement.

STEP #2:  Eliminate Clutter

The key to showing homes effectively is getting rid of clutter.  Make counters clear, get rid of pictures on the wall and tables, store excess furniture if necessary, put books in boxes.  Your clients are doing this anyhow for their move, they just need to do it a little early.  Here are other household items to put away:

  • Clear away kitchen and bathroom counters.  These are areas where you need to show the most space and neatness.  So put appliances and kitchen-items away.
  • Re-arrange furniture so rooms look larger.  Store old furniture or cluttered items in another location — at least while the home is for sale.
  • Get rid of as many “personal” things as you can.  Buyers have a hard time visualizing “their” new home with the seller’s personal belongings everywhere.  Try to make the home look neutral, as if you don’t know who lives there.

And just like the interior, you need to get all the clutter out of the yard.  Put hoses away, store garbage cans, put away the sprinkler and kids’ toys.  The neater the area looks, the better the first impression.

STEP #3:  Spruce the Home Up Before Showing

Make improvements to the home, but only where it will make the biggest difference to the sales price.  Getting the biggest bang for your clients buck usually means getting a fresh coat of paint on strategic walls and areas.  New paint is an inexpensive way to show a home.

Check the paint condition of the INTERIOR of a home by removing pictures off walls.  It will probably need painting.  Remember to get inside painting done first, before any cleaning.

Check the paint condition of the entire EXTERIOR of the home.  If it’s pealing or worn, the buyer will notice it immediately.  Don’t devalue your home by trying to sell it in poor paint condition.  Pay particular attention to the front door, mailbox, garage doors, and walkway areas.  These are where the buyers will be walking and noticing problems.  You should also consider the following items with sellers:

  • Professional Cleaning.  Get a professional firm in to CLEAN the entire home.  Floors, ceilings, windows, fireplace, carpet, drapes — everything!  Also, check for ODORS.  If the owners have a pet, they’re home probably needs to have carpets cleaned or deodorized.  Any odors make a home less attractive.
  • Home Inspection.  Check for termites and functional obsolescence.  Many homeowners actually have their home inspected prior to putting it on the market.  It makes a good impression to the buyers when you have your own inspection completed by an independent company.  It will also save embarrassing situations with buyers who discover problems.
  • Landscaping.  The landscaping should look immaculate.  Make sure the lawn is groomed, flower beds are clean, leaves are removed, and weeds are pulled.  Check the bushes and trees for grooming also.

STEP #4:  Show the Home In the Best Light

Always turn on the LIGHTS when showing.  Tell your clients to turn on all lights around the home before a buyer gets there.  If you show the home, make sure you turn on as many lights as you can for the buyers.

These include the mailbox light, front door, entry (especially if the entry is dark), and dark hallways.  Make your home alive, by being inviting and bright.  Bright homes sell better than dark homes.

Leave all front area curtains and drapes open.  Have you ever seen model homes?  The drapes are always open at night, and the lights are on.  Why?  Because it shows the home better.  Also, when you keep drapes open during the day, people touring through the home will experience more natural light.

BONUS TIPS:  After you complete the dressing of the seller’s home, you need to make 2 statements that will help set the stage for your relationship.  You want to say the following:

  1. You may get some agents not showing your home because of the listing price.  At this time, don’t worry about it.  But if we get too many, we’ll need to revisit the issue.
  2. You will get offers all across the board.  There are those who just make low offers to see if a seller will bite.  Some may be as low as 20% below your listing price.  Regardless of the price or terms of the offer, let’s make sure we examine and discuss all offers that come in, OK?

You may want to type up a list of home-staging items for your sellers to address.  You can use this 4-step process as an outline to work with sellers, get more offers, and sell your listings faster.

 

How To Get Referrals 24 Hours A Day

Would you like to have a unique system that produces referrals 24-hours a day?

Who wouldn’t, right?

You can give your House List (past clients, friends, family and acquaintances) and others 24/7 Access to send you referrals by setting up a simple “Referral Hotline System.”

What is a “Referral Hotline System (RHS)?”

It’s a dedicated voice-mail system created exclusively for people to easily and conveniently send you referrals.  It’s cheap to set-up and folks can easily send you referrals anytime they so desire.

Why is this important?

Well, a past client, friend, family member or acquaintance may think of someone needing your services, and then forget about it if they have to wait for a convenient time to call or email.

With an “always-on” hotline system, they can call immediately 24-hours a day, 7 days a week.

And here’s the most important point: The sheer fact that you’re promoting your “24-hour Dedicated Referral Hotline” subtly reminds people that you work by referral in a way they’ll remember.

Plus it’s so unique from what other agents do, it will set you apart in a very positive way.

Here’s how to set-up your referral hotline…

STEP 1: Rent a HOTLINE with a Dedicated Voice-Mail System

You should already have a hotline to capture new leads that come in from your promotions, but if you don’t have one, you can find one online (try this company).

STEP 2: Record a Simple SCRIPT for Callers

Here’s a suggestion:

“Hello, this is _____, and thanks for calling my dedicated referral hotline.  I created my hotline to help your friends and family save time and money when buying or selling real estate. My exclusive marketing systems and personal attention make buying or selling real estate easy and convenient.  At the tone, please leave the name and phone number of your referral, and also leave your name and number so I can keep you updated on our progress.  Thanks for thinking of me with your referrals!”

STEP 3: PROMOTE Your Referral Hotline

Keep in mind this service will be best received by people who know you, or know “of” you – I call this your House List.   But it can be promoted in lots of different areas, by simply mentioning your “Free 24-Hour Referral Hotline.”  Let’s face it, if you don’t ASK for referrals (in a professional way) you’ll never get them.

Here are a few ideas (plus see some prepared copy you can use below):

  • Use it with ALL your correspondence, such as in a “P.S.” of a letter…
  • Create a slogan around your RHS and place it everywhere…
  • Promote it with any Print or Email newsletters you send monthly – such as your Service For Life!® newsletter (www.serviceforlife.com)…
  • Put a snippet on the back of your Business Card…
  • Use a snippet with any social media sights you use, or your blog…
  • Make sure you place a message on your web site or any emails you send…
  • Place a RHS message anytime you run homes ads – whether online or print…
  • Use with any farming promotions you send…

The places to promote your RHS are really limitless. And you’ll be amazed – people WILL call it.  The more places you use your benefit-rich message, the more referrals you will get.

Here are a few benefit-rich messages, or “slogans” to help in creating your promotions for your RHS…

  • Help a friend save time and money when buying or selling a home…Call my Dedicated Referral Hotline 24 hours at 999-9999, ext 1234.
  • My business is built on referrals from people like you.  If you know a friend or family member thinking of buying or selling real estate, I’d like to help.  Simply call my 24-hour “Dedicated Referral Hotline” at 888-8888, ext 1234.
  • Introduce a friend or family member to my Free Report, “Sell Your Home For All It’s Worth, NOW!” simply by calling my 24 hour Referral Hotline at 888-8888, ext 2222.  I’ll rush their report out to them.

Bottom line: Every agent should have a referral hotline – if for no other reason than the process of promoting it makes you unique and puts you top-of-mind for referrals.

Plus, I frequently tell agents that the more “marketing systems” you have working in your business, the more clients you’ll generate, and the greater your production.

Look at your business as a wagon wheel and spokes:  The more spokes you have, the stronger your wheel.   Your RHS is a powerful “spoke” that will pay for itself many, many times over, and help you create a lasting, ever-growing production in real estate.

Oh…and do I REALLY need to say this?  Yes I do (well, for some agents at least)…

Don’t forget to, CHECK your hotline regularly, immediately CALL the referrals you get, AND to reinforce the “referral behavior” of those who send you referrals by:

  1. Keeping them posted on the status of the transaction,
  2. Showing your sincere appreciation for their confidence in you, and…
  3. Finding a way to reciprocate the behavior.

Promise me you’ll get yours created today, and that you’ll Promote it, OK?

You’ll be glad you did!