We all face endless distractions in work and in life.  But for real estate agents, juggling your practice with your personal life can be a big challenge.

Here’s a “special edition” article with my best advice for:

• Creating SYSTEMS to leverage your time…
• Maximizing your INCOME by doing what you do best…
• And, how to stay FOCUSED in a world of distractions…

If you want a Top Producer income without sacrificing your personal life, check out one or all of the articles below…

1.  Creating Systems To Leverage Your Time

ARTICLE: How To Create Seven-Figure Systems™ In Your Real Estate Practice

This article shows you how to create TIME and TASK systems to get more done in a week than you used to in a month.

This one simple skill can help you deliver outrageously-superior service to your clients every single time… manage multiple priorities with ease… maximize your income… and cut your work-effort in half or more – all at the same time.

Click Here To Read More…

2.  Maximizing Your Income By Doing Your Highest Valued Skill

ARTICLE: How to Double Your Hourly Income in Real Estate

This article lays out a simple path to double (or even triple) your hourly income in real estate in the next 3 months – spending less time and effort than you’re spending right now.

A tall claim, I know.  But, again, it’s simply a matter of having the right SYSTEMS in place so you can focus on your highest valued skill (which should be working with clients and closing deals so you get PAID), while your systems are attracting new prospects and capturing them as clients.

You’ll learn exactly how to set up “efficient” marketing systems that maximize the VOLUME and SPEED of your transactions, to easily grow your production while working less.

Click Here To Read More…

3.  How To Stay Focused And Get More Done

ARTICLE: The Worlds-Greatest Success Secret

The difference between those who actually see results (incredible results!) and those who just collect a “library of potential” will come down to a simple “Planning and Executing Technique” that involves 3 easy steps.

And because (above and beyond anything else) I want you to achieve great results in your business and life… I want you to learn a powerful process for achieving any size goal you ever desire.

Here are the 3 steps covered in this article…

1. How To DEFINE Goals For Your Business And Your Life
2. How To ORGANIZE and PRIORITIZE Your Work
3. How To STAY Focused And Get Important Work Done

These are skills common to all high-incoming-earning agents (that also enjoy their life, and time with family).

Click Here to Read More…

PLUS:

For more articles, look under the “Time Management” section (in the RIGHT side column under “Categories”)…

I spoke at the National Convention for NAR this year and really drilled home a controversial idea…

The bedrock of all sales training is dead wrong!

Agents are pressured by management — and many sales trainers — with the idea that we must ALWAYS project “positive” messages.

One agent approached me after my speaking session.  Naturally, he was skeptical about my approach — selling homes using story ads and by telling the good, the bad, AND the “ugly” truth.

He was struggling to sell a listing that was right up against a highway.

What would most agents do?

You guessed it — not mention it at all.  Or, worse, say it’s “conveniently located to the highway.”  This sets you up for failure because every potential buyers who walks up the driveway is disappointed before entering the house.

But this agent was determined to give my different approach a try.

He decided to write a listing promotion with the most in-elegant headline you could imagine:

“Are you willing to accept some traffic noise in return for the best views in Golden, Colorado”?

That is perfect execution.  He blurted it out right up front, and he hinted at the promise of an offsetting benefit — the view.

Guess what happened?

He sold the home in 7 days.  I got this email from him a few weeks ago…

—————————-
“I applied this to one of my listings and it sold within a week despite serious highway noise.  I wouldn’t have marketed it this way if I hadn’t learned this strategy.”

Jim Smith, Broker/Owner
Golden Real Estate, Inc.
—————————-

If you want to sell more of your “problem” listings, in less time… tell the truth.  Be brutally honest about the negative features of a listing and you will attract serious buyers who embrace everything the home has to offer (or who see a potential negative as a benefit).

Breaking through the fear of scaring some people off is probably the one habit that holds most agents back throughout their careers.  Sacrifice selling homes to “everyone” and only target the person who will buy the home using this honest approach.

If you want to learn more about my unique methods for selling listings faster then CLICK HERE to watch a free video presentation.

Have an idea you’d like to share or a comment?

Email us to share it with the Agent Inner Circle^® community. Or…

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Would you like an easy and high ROI promotion to get referrals from your sphere?

Many agents partner with local businesses and host an annual event for their past clients, family members, and friends… for little cost or even for FREE!

Here’s an example from agent Josh Neumann.  Every winter he hosts an event to bond with past clients and fill his lead pipeline called “Movie Morning Madness”…

Josh told us this event is done in January or February and gets him all the referrals he needs for the rest of the year.  Here’s how his system works in his own words so you know how to implement this strategy in your practice…

Each winter, as the temperatures drop to single digits (at least where I’m from!) and after the holiday hustle has settled, I host a movie morning at a local cinema.

STEP 1: Reserve The Local Cinema

There’s a small theater in my local community that lets me reserve a private showing for my clients and their friends and family members.

I’ve picked the movie two different ways:

1. Agree to purchase a set number of tickets for a current running film at the “matinee” or daytime price for each attendee, or…
2. ‘Rent a movie reel’ from a major studio (or the theater itself) and pay a set price regardless of how many people attend.

This usually works out to $150 to $500.

In addition, each guest can help themselves to complimentary popcorn and soda at the concessions for a very nominal fee.

The entire event only costs me $400 to $600 — even though my clients think I’ve dropped several thousand dollars for them.

In reality, I can even get the event for FREE by working with local businesses as “sponsors”.  When you’re getting RSVP’s, simply ask each person if they own a local business or if the place they work would like to be a SPONSOR for the event.  Two or more sponsors could easily cover the entire cost to host any event, and they’ll get several special mentions in front of everyone who attends (more on that in a minute).

Side Note: This movie event works for me — but here are some more ideas for hosting an event for clients…  a wine or beer Tasting Party, Fashion Show, Family Picnic, Comedy Club outing, Sports Clinic, Art Show with a local gallery, Opera or Theater, or New Automobile Preview at a local dealership.  See this real estate marketing article to read more about these other events ideas.

STEP 2:  Send Out Invitations

I send out the invitations a few weeks ahead and do a follow up RSVP phone call.

Even if they can’t make it, this makes a great ‘touch’ opportunity at the end or beginning of each year.

Here’s an INVITATION TEMPLATE you can use:

(Click the image above to download this template.)

MAILING OPTIONS:  This invitation can be mailed as a postcard, included in your Christmas Cards, or inserted in your real estate newsletter.

STEP 3: Host The Event

After I’ve made all the arrangements, and people are showing up on the day of the event…

I hand out raffle tickets as guests enter the theater and do a giveaway prior to the start of the movie.

Remember:  This is a great opportunity to allow clients to promote their own companies amongst each other, and also a way to get other local businesses to donate meals, services, and money to pay for the event.  Give away great prizes and make this a fun time for everyone!

DON’T MISS THIS: This pre-movie raffle also does something else for me… It focuses everyone’s attention before the movie begins so I can THANK everyone for their business and ASK for future referrals, while their family politely smiles right next to them!

Every year this is a HUGE success.  My clients are thrilled by the whole experience — feeling as though I did something special just for them — because NO ONE else in my market does this.

Then, they tell all their friends, family, and neighbors about the event that they’re favorite REALTOR® hosted.  I encourage them to invite more people for next year’s event!

What do YOU do to differentiate yourself and bond with your clients?

Email us to share it with the Agent Inner Circle^® community. Or…

Click Here To Leave A Comment

Would you like an easy way to get more referrals in December?

Many real estate agents send out “holiday mailings” to past clients, but few know how to create a sincere mailing that bonds people and compels them to respond.

Try sending this special Thanksgiving Letter (or use it as an email), then watch people bond to you like “super glue” and send you referrals…

(If you’re having trouble downloading this PDF file, make sure
you have the latest version of Adobe Reader installed.)

A few extra tips for sending this letter to past clients and friends:

Everyone wants to feel special.  This message makes people feel like family and lets them know to keep sending you referrals!

[Ed note: This article is a small excerpt from the "Fast-Track to Success" Turn-Key Real Estate Business Building System. To learn more about this system click here.]