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Vangie Berry, REALTOR
Vangie Berry,
REALTOR®

"How I Get 2 to 5 Extra Listings
Every Month Using A New &
Unusual Marketing Strategy..."

I'm a broker in central Florida, and I discovered a way to get 2 to 5 listings from referrals every month using a 20-minute marketing strategy.  I put together a 17-page report about how this strategy works that you can request here...

Get Listings from Keeping in Touch with Facebook Friends (strategy 7 of 10)

This is the seventh strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 6 by clicking here).

It doesn’t matter if you sell homes to young, first-time homebuyers or people of retirement age…almost everyone is on Facebook.  Buyers and sellers in your local area, not just random people out on the Internet.

I’d like to share a system I call Facebook Referral Programming™ because it can help you stand out, get remembered, and referred a lot more than you do now… instead of ignored by your social connections.

Many agents think they can “stay in touch” with past clients, friends, and family by simply being on Facebook.  But being someone’s “friend” online is not a real relationship.  It doesn’t make you the automatic choice for someone’s business and referrals.

You have to provide ongoing value to build an authentic relationship, whether it’s in person or on the Internet. You also have to be remembered when the time is right for someone to need your help with real estate.

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Side Note: Don’t fool yourself, posting your listing information is NOT “keeping in touch.”  It can be annoying to people on social media to talk about business stuff all the time. It may help you sell a home once in a while, but it won’t help you get consistent referrals.
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How Does This “Top of Mind” Facebook System Work?

It’s as simple as 1 – 2 – 3…

1. Comment in a real and natural way to stay in touch for referrals

2. Post a certain type of “status update” to your personal profile each day

3. Post a certain type of “status update” to your Business Page each day

 

Let’s take these one at a time…

 

#1:  Stay Top of Mind With COMMENTS

Many of your friends on Facebook will announce “life events” that may require a real estate transaction on this social media site BEFORE anywhere else.

 

Each day, read through your friends’ updates and find something to message them about.  This is completely up to your personality, so I can’t give you suggestions on what to say because every person will be different.  But here are some categories of conversations you want to watch for and comment on:

 

Specific life events

  • Congratulate people on engagements or weddings
  • Congratulate birth of new child
  • Congratulate high school or college graduation
  • Congratulate new job promotion
  • Congratulate retirement

 

Seasonal events

  • Acknowledge birthdays (individually mark them on your calendar)
  • Share holiday wishes

 

In General

  • Give helpful tips about local area restaurants and businesses
  • Build people up, encourage their dreams
  • Send condolences when there is an illness/death or hard times
  • Thank people publicly for sending you a referral

 

 

IMPORTANT:  Don’t worry about including your name, your phone, or anything else.  People will know you’re a REALTOR® on Facebook if they look at your personal profile.  This “comments” strategy is a way to be a great friend people can turn to when the time is right for real estate.

 

TIP:  When you’re reading through updates from your friends and you notice one of their friends (friend of a friend) makes a comment about real estate, or indicates they need help, message your friend directly for an introduction.

 

Here’s an example (more ready-to-use social media posts are available to 3-Steps Ultimate™ members):

“How do you know [PERSON]?  Sounds like they need real estate help.  I’d love to help them by giving them a report I wrote about how to sell a home fast and for the most money the market will pay. Can you introduce me?”

 

#2:  Stay Top of Mind With “FRIENDS”

Post these types of messages DAILY on your personal profile:

  • life events,
  • inspirational quotes,
  • funny stories,
  • referral programming,
  • and occasional offers for helpful information or free introductory services.

 

Here are two examples (more ready-to-use social media posts are available to 3-Steps Ultimate™ members):

——————

Tips in Newsletter:

——————

“INSERT HEADLINE OF HELPFUL ARTICLE” (example = 7 Natural Methods To Cure Headaches)

LINK TO NEWSLETTER

Have a great day and please feel free to contact me if you have a real estate question or introduce me to friends who may need help with real estate.

 

——————

Inspirational Quote:

——————

This inspired me:

“INSERT QUOTE”

- Name of Person

Have a great day and please feel free to contact me if you have a real estate question or introduce me to friends who may need help with real estate.

 

 

#3:  Stay Top of Mind With “FANS”

Post these types of messages DAILY on your Business Page:

  • real estate news and local market updates,
  • ask questions and share stories of how you’ve helped others,
  • client recognition and appreciation, plus
  • your monthly newsletter

 

Here are seven examples (more ready-to-use social media posts are available to 3-Steps Ultimate™ members):

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TELL STORIES (use them to target a specific type of prospect)

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Just closed a home for a client who thought she couldn’t afford her first home. The monthly payment was fine because she was already paying MORE per month renting.  It was the down payment that had her stuck.  After I explained how gifts could be given from her family (without tax consequences), she was able to easily afford her down payment and find her dream home.  Call me if you’re renting and want help too.  555-555-5555

 

I found out from my CPA yesterday that if I got rid of one of my investment properties that I’d owe $1500 more PER Month in income taxes!  Do you want a tax write-off too? There has never been a better time to buy!  Start your home search at www.MyRealtyWebsite.com

 

My short sale processors are awesome!  We just closed a short sale yesterday and got the buyer over $5k in closing costs that they did not even ask for. If you are considering a short sale, give us a call, 555-555-5555.  It’s free for you and the bank might even pay you to move out.

 

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EVENT CALENDARS + LOCAL INFO (include link after post)

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Here is the City Events Calendar for the month. (link)

 

July 4th Fire Works locations in ____ County.  Enjoy! (link)

 

2015 (Baseball Team) Schedule attached. (link)

 

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MONTHLY NEWSLETTER (include link after post)

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Check out our May Real Estate Newsletter with lots of fun stories and tips! (link)

 

The strategy above is called the Facebook Referral Programming™ System and
it positions YOU as the premier area expert.

Action Steps

• Comment in a real and natural way to stay in touch for referrals

• Post status updates to “friends” of your personal profile each day that are helpful and not always about real estate

• Post status updates to “fans” of your Business Page each day that are helpful and identify people who may be thinking of selling their home (or buying a home) soon

Would you like MORE ready to use status update messages your
friends and fans will appreciate?  Click here to learn more…

 


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Get listings from being a Facebook neighborhood specialist (strategy 6 of 10)

This is the sixth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 5 by clicking here).

 

Do you want an incredibly effective way to use Facebook to make yourself THE real estate expert people want to work with in a local area?

Here’s a powerful strategy you can use with Facebook business pages that can get you massive exposure and credibility online with people in a targeted region of your local city or town.

It’s called a “community” fan page, where you focus the Facebook page around interesting things about where you live (or work) instead of yourself.

That’s the secret, and here’s the step-by-step process to put it to work in your business:

 

STEP 1:  Create A “Community” Page

STEP 2:  Setup of Background Info of Your “Community” Page

  • About:  Focus this around the community but proclaim yourself as the “Area specialist” who set up the page to share with residents and friends all the great things to do if you live there.
  • Photo: Choose a photo of the area, not you or your logo!

STEP 3:  Start Adding Posts To Your “Community” Page

  • Demonstrate why they should think of you as a specialist of that area…
  • What to share?  Share tips, insights, fun facts about the area.
  • How long?  Doesn’t have to be long – a few sentences.
  • How often?  DAILY or WEEKLY, Make a goal to do this for an entire year (give it at least 3 months to start seeing some interest).
  • Don’t forget you can “Schedule Posts” on your page to go out each day or each week.
  • Examples:

365 Things To Do In Vancouver, WA

https://www.facebook.com/WhyVancouverWA

San Clemente Living

https://www.facebook.com/sanclementeliving

STEP 4:  Announce Your “Community” Page To Friends/Fans

How do you get some initial fans to get the ball rolling?

After a few posts (at least 3 to 5 so something is on your page) do the following…

Simply email your existing friends (even if they don’t live in your area) and ask them to do you a favor and “Like” the new page:

  • Friends on Facebook — post a message as a Status Update for friends
  • Email contacts – invite friends to like it by going to “Build Audience,” invite email contacts, and then following the options to have an email be sent for people to “Like” your community page.

 

Here’s an example message:

 

I just created a new page about a community I know inside and out. 

It’s called [365 Things To Do In Area].  Visit the page and click “Like” to help me out.  I’ll share fun things to do in [Area], along with amazing restaurants, hidden gems, and updates about the real estate market.

 

The idea with this system is to post things that people want to “share” with others so you continue to get new likes, virally…without having to spend money getting more fans.

Ask yourself, “What are things to do in [Area]” that few people know about?  Or, what could you highlight or share about the area that is unique to that area?  And be consistent, even if it’s only weekly.

The strategy above is called the Facebook Neighborhood Specialist™ System  positions YOU as the premier area expert.

Action Steps

• Create A “Community” Page On Facebook

• Setup of Background Info of Your “Community” Page

• Start Adding Posts To Your “Community” Page

• Announce Your “Community” Page To Friends/Fans

Would you like pre-written messages you can share on
your Facebook page?  Click here…

 


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Get Listings from Direct Response Just Listed/Sold Notices (strategy 5 of 10)

This is the fifth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 4 by clicking here).

If you’re sending out Just Listed or Just Sold notices without results, you need to switch your strategy over to using Direct Response.

The biggest thing missing from almost all Just Listed/Just Sold promotions is a motivating reason to respond.  Offering something of value with a method to respond will bring you more calls and more business.

Here’s how to use “Direct Response” on your Just Listed/Just Sold promotions:

  • Offer free information for those wanting to buy or sell (must be specific — like a report on 8 Ways To Save Thousands When Buying, or 6 Secrets To Get Top Dollar When Selling).
  • Use a “hotline” number that has a Free Recorded Message (so people feel comfortable calling because they won’t have to speak with a live person until they’re ready).

Let’s talk about postcards…

How many Just Listed/Sold postcards have you sent out…only to be disappointed with few or NO calls? 

Not any longer.

A “just listed” or “just sold” postcard sent to the neighboring area should help stimulate more listings.

There are key elements you want to include on your postcard to stimulate response…

  1. Decide what you want your reader to do as a result of reading your card, and WHY they should do it. In most cases, you want them to call you. And they will if you give them a self-interested, irresistible reason for calling you or your hotline.
  2. You must use a benefit-rich, attention-getting headline!
  3. Tell a story to capture interest
  4. Transition from your story into your OFFER for something important to the reader
  5. Tell WHY you’re making your offer
  6. Give motivating reasons and inspire urgency to respond NOW

Now, I know some agents will say :  “Hey, I don’t have time to go writing these post cards.  When should I practice real estate?

And my answer is, you don’t have to reinvent the wheel.  Simply update the postcards I give you in the 3-Steps Ultimate™ program for you and your practice and send them out!  3-Steps members have 8 Just Listed/Sold postcards available, and here’s a sample …

SAMPLE Just Listed postcard…

 

SAMPLE Just Sold postcard…

 

 

The strategy above is called the Direct Response Just Listed/Just Sold™ System and it will bring you more business.

Action Steps

• Send out Just Listed/Sold postcards to the same subdivision or area of your listing…

• Send out Just Listed/Sold LETTER to neighbors of your listings to get even more business from that area…

• Post your Just Listed/Sold notice on FACEBOOK using a different type of status update message to friends or fans…


Would you like ready to use JUST LISTED & JUST SOLD status update
messages for Facebook, along with postcards and letters? Click here…

 


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How to get Listings from Facebook (strategy 4 of 10)

This is the fourth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 3 by clicking here).

Are you a fanatic for Facebook?

If you’re not already, you will be once you know how to tap into the largest social media community to get new buyer and seller clients, sell homes faster, and lock-in ongoing referrals and repeat business.

The following are the “best of the best” practices that few agents know and even fewer use.

You’ll now be armed with exactly what to do to make money using Facebook without wasting any time. This is how you build relationships on Facebook with friends and fans, so they happily refer their friends to you (and also think of you when they’re ready to list their home for sale or are ready to buy).

 

Master Checklist To Get Business From Facebook

Timing

  • Post “status updates” on evenings and especially on weekends.
  • Schedule posts to go out to leverage your time.

Frequency

  • Don’t overuse updates or people will stop paying attention to you.
  • 1 post each day on your personal profile and another 1 post each day on your business page.
  • Consistency – posting every day is better than 5 posts on a single day.

Placement

  • What you post on your Personal Profile vs. your Business Page – depends on type of content (see below)…

Personal Profile

  • What to post? – This is a broadcast message to every one of your friends: Post life events, inspirational quotes, funny stories, referral programming, and occasional offers for helpful information or free introductory services.

Business Page

  • What to post? – This is a broadcast message to every one of your fans: Post real estate updates, stories of how you’ve helped others, client recognition, and a link to your monthly newsletter.

Comments

  • What to say? – This is a conversation with the person who sent an update: Thank them, ask another question, or add something valuable to start a discussion. Use comments to bond people to you and identify people who are experiencing life events that may require help with real estate. If needed, contact the person through a private Facebook message.

Picture

  • Include or not? – Always include, if you can find something relevant to your update. This gets attention of people scanning the newsfeed.

Offer

  • What type of offers work best? – free list of homes, free home value analysis, and free real estate reports.
  • When and how to use? – Once a week on personal page, and several times a week on Business Page

Response mechanism

  • Personal Profile – Ask a question (so people comment), Share a quote or funny story (so people click “like”), or Make an offer for free info/service (click link to go my business page: include your URL)
  • Business page – Free Report or Service (click Like then Call me at 555-555-5555)

What not to do

  • Don’t send people to your website (unless you have a proven offer and a reliable way to capture the lead there)
  • Don’t just post listing info all the time (turns people off)

 

The checklist above is part of the Facebook Fanatic™ System and it is the most profitable way to use social media without wasting time…

Would you like to ready to use status update messages to be liked, respected, and generate business without “selling” on Facebook? Click here…

 


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