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Vangie Berry, REALTOR
Vangie Berry,
REALTOR®

"How I Get 2 to 5 Extra Listings
Every Month Using A New &
Unusual Marketing Strategy..."

I'm a broker in central Florida, and I discovered a way to get 2 to 5 listings from referrals every month using a 20-minute marketing strategy.  I put together a 17-page report about how this strategy works that you can request here...

Get listings from being a Facebook neighborhood specialist (strategy 6 of 10)

This is the sixth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 5 by clicking here).

 

Do you want an incredibly effective way to use Facebook to make yourself THE real estate expert people want to work with in a local area?

Here’s a powerful strategy you can use with Facebook business pages that can get you massive exposure and credibility online with people in a targeted region of your local city or town.

It’s called a “community” fan page, where you focus the Facebook page around interesting things about where you live (or work) instead of yourself.

That’s the secret, and here’s the step-by-step process to put it to work in your business:

 

STEP 1:  Create A “Community” Page

STEP 2:  Setup of Background Info of Your “Community” Page

  • About:  Focus this around the community but proclaim yourself as the “Area specialist” who set up the page to share with residents and friends all the great things to do if you live there.
  • Photo: Choose a photo of the area, not you or your logo!

STEP 3:  Start Adding Posts To Your “Community” Page

  • Demonstrate why they should think of you as a specialist of that area…
  • What to share?  Share tips, insights, fun facts about the area.
  • How long?  Doesn’t have to be long – a few sentences.
  • How often?  DAILY or WEEKLY, Make a goal to do this for an entire year (give it at least 3 months to start seeing some interest).
  • Don’t forget you can “Schedule Posts” on your page to go out each day or each week.
  • Examples:

365 Things To Do In Vancouver, WA

https://www.facebook.com/WhyVancouverWA

San Clemente Living

https://www.facebook.com/sanclementeliving

STEP 4:  Announce Your “Community” Page To Friends/Fans

How do you get some initial fans to get the ball rolling?

After a few posts (at least 3 to 5 so something is on your page) do the following…

Simply email your existing friends (even if they don’t live in your area) and ask them to do you a favor and “Like” the new page:

  • Friends on Facebook — post a message as a Status Update for friends
  • Email contacts – invite friends to like it by going to “Build Audience,” invite email contacts, and then following the options to have an email be sent for people to “Like” your community page.

 

Here’s an example message:

 

I just created a new page about a community I know inside and out. 

It’s called [365 Things To Do In Area].  Visit the page and click “Like” to help me out.  I’ll share fun things to do in [Area], along with amazing restaurants, hidden gems, and updates about the real estate market.

 

The idea with this system is to post things that people want to “share” with others so you continue to get new likes, virally…without having to spend money getting more fans.

Ask yourself, “What are things to do in [Area]” that few people know about?  Or, what could you highlight or share about the area that is unique to that area?  And be consistent, even if it’s only weekly.

The strategy above is called the Facebook Neighborhood Specialist™ System  positions YOU as the premier area expert.

Action Steps

• Create A “Community” Page On Facebook

• Setup of Background Info of Your “Community” Page

• Start Adding Posts To Your “Community” Page

• Announce Your “Community” Page To Friends/Fans

Would you like pre-written messages you can share on
your Facebook page?  Click here…

 


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Get Listings from Direct Response Just Listed/Sold Notices (strategy 5 of 10)

This is the fifth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 4 by clicking here).

If you’re sending out Just Listed or Just Sold notices without results, you need to switch your strategy over to using Direct Response.

The biggest thing missing from almost all Just Listed/Just Sold promotions is a motivating reason to respond.  Offering something of value with a method to respond will bring you more calls and more business.

Here’s how to use “Direct Response” on your Just Listed/Just Sold promotions:

  • Offer free information for those wanting to buy or sell (must be specific — like a report on 8 Ways To Save Thousands When Buying, or 6 Secrets To Get Top Dollar When Selling).
  • Use a “hotline” number that has a Free Recorded Message (so people feel comfortable calling because they won’t have to speak with a live person until they’re ready).

Let’s talk about postcards…

How many Just Listed/Sold postcards have you sent out…only to be disappointed with few or NO calls? 

Not any longer.

A “just listed” or “just sold” postcard sent to the neighboring area should help stimulate more listings.

There are key elements you want to include on your postcard to stimulate response…

  1. Decide what you want your reader to do as a result of reading your card, and WHY they should do it. In most cases, you want them to call you. And they will if you give them a self-interested, irresistible reason for calling you or your hotline.
  2. You must use a benefit-rich, attention-getting headline!
  3. Tell a story to capture interest
  4. Transition from your story into your OFFER for something important to the reader
  5. Tell WHY you’re making your offer
  6. Give motivating reasons and inspire urgency to respond NOW

Now, I know some agents will say :  “Hey, I don’t have time to go writing these post cards.  When should I practice real estate?

And my answer is, you don’t have to reinvent the wheel.  Simply update the postcards I give you in the 3-Steps Ultimate™ program for you and your practice and send them out!  3-Steps members have 8 Just Listed/Sold postcards available, and here’s a sample …

SAMPLE Just Listed postcard…

 

SAMPLE Just Sold postcard…

 

 

The strategy above is called the Direct Response Just Listed/Just Sold™ System and it will bring you more business.

Action Steps

• Send out Just Listed/Sold postcards to the same subdivision or area of your listing…

• Send out Just Listed/Sold LETTER to neighbors of your listings to get even more business from that area…

• Post your Just Listed/Sold notice on FACEBOOK using a different type of status update message to friends or fans…


Would you like ready to use JUST LISTED & JUST SOLD status update
messages for Facebook, along with postcards and letters? Click here…

 


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How to get Listings from Facebook (strategy 4 of 10)

This is the fourth strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 3 by clicking here).

Are you a fanatic for Facebook?

If you’re not already, you will be once you know how to tap into the largest social media community to get new buyer and seller clients, sell homes faster, and lock-in ongoing referrals and repeat business.

The following are the “best of the best” practices that few agents know and even fewer use.

You’ll now be armed with exactly what to do to make money using Facebook without wasting any time. This is how you build relationships on Facebook with friends and fans, so they happily refer their friends to you (and also think of you when they’re ready to list their home for sale or are ready to buy).

 

Master Checklist To Get Business From Facebook

Timing

  • Post “status updates” on evenings and especially on weekends.
  • Schedule posts to go out to leverage your time.

Frequency

  • Don’t overuse updates or people will stop paying attention to you.
  • 1 post each day on your personal profile and another 1 post each day on your business page.
  • Consistency – posting every day is better than 5 posts on a single day.

Placement

  • What you post on your Personal Profile vs. your Business Page – depends on type of content (see below)…

Personal Profile

  • What to post? – This is a broadcast message to every one of your friends: Post life events, inspirational quotes, funny stories, referral programming, and occasional offers for helpful information or free introductory services.

Business Page

  • What to post? – This is a broadcast message to every one of your fans: Post real estate updates, stories of how you’ve helped others, client recognition, and a link to your monthly newsletter.

Comments

  • What to say? – This is a conversation with the person who sent an update: Thank them, ask another question, or add something valuable to start a discussion. Use comments to bond people to you and identify people who are experiencing life events that may require help with real estate. If needed, contact the person through a private Facebook message.

Picture

  • Include or not? – Always include, if you can find something relevant to your update. This gets attention of people scanning the newsfeed.

Offer

  • What type of offers work best? – free list of homes, free home value analysis, and free real estate reports.
  • When and how to use? – Once a week on personal page, and several times a week on Business Page

Response mechanism

  • Personal Profile – Ask a question (so people comment), Share a quote or funny story (so people click “like”), or Make an offer for free info/service (click link to go my business page: include your URL)
  • Business page – Free Report or Service (click Like then Call me at 555-555-5555)

What not to do

  • Don’t send people to your website (unless you have a proven offer and a reliable way to capture the lead there)
  • Don’t just post listing info all the time (turns people off)

 

The checklist above is part of the Facebook Fanatic™ System and it is the most profitable way to use social media without wasting time…

Would you like to ready to use status update messages to be liked, respected, and generate business without “selling” on Facebook? Click here…

 


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Is this the best way to Farm for Listings? (strategy 3 of 10)

This is the third strategy in our series on the 10 Ways
Top Agents Get Listings (see strategy # 2 by clicking here).

 
Most agents destroy their chances of success when farming before they even begin because they select the WRONG TARGET MARKET.

The first “secret” to farming successfully is to select the right market.  You never want to “mass farm” because you simply don’t have the time and money to get any market penetration that way.

You want carefully selected “target farm” areas of about 300 to 750 homes (each market), and a plan to dominate the area with continuous, value-oriented contact.

Would you rather go fishing in a pond with a few dozen fish, or a pond with a few hundred…or thousands?  The answer is obvious: the more fish, the greater your odds of having fish for dinner.  The same is true with target-farming…

You Want To Fish In
A STOCKED POND

I frequently ask agents how they selected their farm area, and they’ll tell me something like, “oh, it just seemed to be a good area,” or “I live there,” or “it’s conveniently located between work and home.”

WRONG ANSWER!  Most agents don’t have any strategy behind their decision, so most of the time they select the wrong area(s) – doomed up front.

The first “secret” to farming successfully is to select the right market.

You never want to “mass farm” because you simply don’t have the resources of time and money to get any market penetration that way.

You want carefully “target-farm” areas of about 300 to 750 homes (each market), and plan on dominating the area with continuous, value-oriented contact.

So BEFORE you spend a nickel on farming, we need to select a target…a HIGH POTENTIAL TARGET.

What should you look for in selecting a good market?

All you need is access to your local MLS system. Review these 3 items for the areas you’re considering:

1. The Gross Profit Potential Of The Market You Selected;
2. The Earnings Potential Of The Market, (Vs. Other Markets)
3. How Much YOU Can Expect To Make By Selecting That Market

If you’re willing to go through this analysis comparing various markets in your area, you’ll notice a few of them will STAND OUT and identify themselves as higher potential markets. Those are the markets you want to pursue.

Here are a few quick tips to think about:

  • Market size should be no less than 300 homes, yet not more than 750 or so
  • The greater the current number of homes for sale, the better
  • The higher the % of total market sold in a year, the better – to a point. Some markets may be bad because the homes are poor – can open you up to other problems when selling them
  • Check the trends…you preferably want increasing activity from the prior year or two
  • The fewer # of agents in the market, the better – given enough activity
  • The fewer number of dominant agents in area (market share less than 15% of area), the better. This number is calculated by taking the total number of homes sold by each listing agent, and dividing it by the total homes sold in your target market)

Want a 1-page worksheet you can use to pick the best target farm area?

Click here to download the Market Profitability Analysis

 

Bottom Line: A good market has enough home sales to make it worth your while, higher than usual prices, fairly high turn-over of homes (at least enough to make you a decent living with a reasonable market share), shorter time to sell, and market share spread between several agents.

 

The strategy above is called the Strategic Farming™ System and it can help you dominate high-potential areas without wasting money.

Action Steps

• Go on your MLS to research homes and areas that are selling

• Compare 2 or 3 different areas (to find out which is the highest-potential target market)

• Send out a series of 3 letters (spaced 1 week apart, offering a “Maximum Value Home Audit” which is more than just the value of a home)

Would you like the Maximum Value Home Audit template
that you can offer potential listings?  Click here…

 


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