I am not exaggerating when I say that 90 out of 100 real estate agent have attempted to use Facebook to get “free” leads with all but marginal success.

So how is that some are able to tap into this online social network to get bona-fide clients?

This is the number one question I get about using Facebook for real estate.  But usually it comes in this form:  “How do I find real clients on Facebook?”

Emphasis on “real” — real people working with you face-to-face in real life.

The steps to begin this process are quite simple and can be done in under an hour:

STEP 1: Create A Facebook “Fan Page” (based on a specific prospect)
STEP 2: Use A “Magnet” To Attract Leads (fans who “like” your page)
STEP 3: Follow-up With Leads (help them and invite them to contact you)

Problem is, somewhere between setting up the page and getting fans, an onslaught of other questions flood your mind around what to do with these fans.

• “What to say to them?”,
• “How often to message them?”,
• “How to know if they want to work with me?”,
• and on, and on…

Let’s start from the beginning — if you’ve set up a targeted Facebook Fan Page as this free report shows you how to do… you should have a group of targeted fans (leads!) who have expressed interest in a particular type of real estate property.

Assuming you’ve done that groundwork, there are 4 ways to start a dialogue with any buyer or seller “fan” of your Facebook page and convert them into a commission-producing client…

1. Send all your fans an update at the same time
2. Post a status update on your fan page
3. Send a fan a private message to each fan individually
4. Have your fans opt-in to your email list

Starting from the top, we’ll talk about the simplest way to message your fans…

Client Conversion Strategy #1:

FIRST, you can message your fans from within Facebook using the “update” feature.  This is like a mass email, except that it’s only an update in a person’s Facebook messages area (they will not receive a separate email like they would with a group).

“So, why not start a Facebook Group instead of a Fan page?”

Fan pages are better to get new leads because they allow you to reach people who are not yet your personal friends on Facebook.  Groups allow you to message only those people who are already your personal friends and who have joined your group.

With this in mind, here’s how you send an update to fans of your Facebook fan page:

□    Go to: “Edit Page” and click “Marketing”
□    Then click “Send an Update”
□    This will bring up a screen to type a message to your fans
□    TIP #1: Keep the update message short and include a link to your website/blog or to your Fan page
□    TIP #2: A great strategy is to sound like you’re talking directly to one person (even though you are messaging an entire group of people).

Here’s a good example update message if your Fan page is about foreclosure listings in your area:

I just found a property you might be interested in… Check it out by clicking this link:

[link to property information]

If you want to see this one, give me a call at 555.555.5555

Again, this feature allows you to send mass update to all your fans, but they will only see it if they check their “updates” – all but the most active fans could miss this.  Which is why you also use…

Client Conversion Strategy #2:

The SECOND way to reach out to your fans should be to post a status update on your fan page.  Your message will appear in each fan’s News Feed (which most Facebook users DO actively check).

Because it’s obvious you’re not sending a message directly to each person, here’s a good example status update message:

Hey everyone… I just found a great potential investment property… Check it out by clicking this link:

[link to property information]

If you want to see this one, give me a call at 555.555.5555

This is a strategy most agents try to use with their personal profile.  Where most fail is a lack of targeting – messaging every one of your personal contacts is not a good idea (most don’t care and some may find promoting your business annoying or offensive).

That’s why using a Facebook “Fan Page” to group your personal and new contacts into “niche markets” is so much more effective… you’re able to send targeted messages to those you know are interested because they became a fan of your property-specific page!  How else can you message fans?…

Client Conversion Strategy #3:

The THIRD way to message fans of your Facebook page is to send them a private message…

□    Click on the “People Like This” link on your page (on the left side under the number of your fans)
□    Click on any fan’s name or their photo to go to their personal profile
□    Then click “Send Message” on the top right (even if they are not your personal connections yet you can send them a personal message)…

It’s up to you if you want to “collect” these leads as personal friends.  But realize your objective is target potential buyers, not waste time on Facebook!  And speaking of your valuable time…

You can have your assistant (if you have one) message contacts daily.  Use this message the first time for new fans:

Hey just wanted to say hi and thanks for being a fan of my page:  [[name of page]].

Is there anything I can help you with?

You can reach me directly at 555.555.5555, or send me an email at email@example.com

Client Conversion Strategy #4:

The FOURTH way to message your fans takes the most work but is the most powerful way to leverage Facebook to get leads.

There’s a way to get your fans to “opt-in” to your normal email list by putting a signup form on your page.  This would let you directly send messages into their email in-box through whatever email marketing provider you use.  You read that right — you want to get them “off” Facebook so you can send them direct emails where you have their full attention.

How do you do this?

By giving your fans something else of value (to them) as an incentive to join your email list.

Your fans already liked your page to get a free gift.  What’s the next thing that would help them?

Examples of additional lead magnets to get an opt-in:

• a free home analysis (Maximum Home Value Audit™)
• a free home search (Dream Home Finder Service™)
• free workshop on the ins-and-outs of foreclosure investing…
• Basically this should be a “step up” from your first lead magnet offer and should continue the client-conversion process.

But, how do you get people to a page where they can opt-in?

The BEST way to get new opt-ins is to simply have a hyperlink over to your website or blog.

This way you don’t have to mess with setting up an opt-in form inside Facebook.

This can even be presented directly after they “Like” your page for the first lead magnet.  Here’s an example if you have a page about Foreclosure listings in your area:

Thanks for liking my page!

I’ll be updating this page regularly with foreclosure listings.   If one of them catches your eye, let me know and I can do some groundwork and then help you see it in person.

ALSO… I have a 10-minute video on my website that explains in detail the 3 common mistakes investors make when buying foreclosures — and how to avoid them.

Click here to learn more

This can be a video you create or one you find on YouTube.

Think about what’s important to your “Fans” and continue to be a helpful resource for them by posting new information at least once a week (which would only take 5 minutes each time).

Now, go out and get some fans, leads, and new clients!

How do YOU get real clients from Facebook?

Email us to share it with the Agent Inner Circle^® community. Or…

Click Here To Leave A Comment

*** BREAKING NEWS: The updated report below includes the latest way to capture leads with Facebook fan pages…

Most real estate professionals have a personal Facebook profile, but few understand how to use this social networking site to generate red-hot buyer leads on demand.

Facebook started as a site for college students and teenagers, but now has over 500 million users of all ages and backgrounds… and the fastest growing segment of users is the 35+ age group.

This means you can now instantly connect with people who live in your area (or people who want to move there) who are ready to buy, sell, or invest soon.

In this way, Facebook is a great source for free leads… but only if you have an easy system to identify the prospects in your local area without wasting a lot of time or bombarding your personal contacts.

Here’s how to get free leads without spending hours of your precious time online:

STEP 1:

Download this FREE report and get click-by-click SCREENSHOTS of how to set up a Facebook fan page and generate leads in the next 30-minutes…

Simply CLICK HERE to go to our Agent Inner Circle page on Facebook then click “Like” to get the report if you’re not already a fan.

STEP 2:

Watch this video that explains more about this system:

Video Note 2: If you’ve already read the free report, skip to
minute 4:30 to get answers to common questions.

STEP 3:

Read this real estate marketing article about the 4 Ways To Turn Facebook Fans Into Clients.

Do not overlook the client-conversion process. It’s what separates those who just play with social media from those who is it as a powerful business tool. There are 4 specific ways to reach out to your Facebook contacts and have them call you for help.

Bottom Line: I’ve been hearing from agents that this report and the client-getting system it contains is more valuable than what many sell for $97 or more. It’s yours FREE for being a valued member of our community.

You can thank us… OR… you can pay-it-forward and tell your Realtor friends about our online agent community so we have even more profit-multiplying strategies to share!

Click the “send” button below to message your Realtor friends about this system…

In this recent post, I shared with you how to get clients from the internet even without your own website.  And I gave you a list of places to post your information (eight to be exact!) that are certain to get visitors.

Today, I want to reveal the ultimate place online to connect with local prospects without needing your own site.  This ONE online destination is now the “center” of my online marketing universe.  And I’ll show you how to quickly tap into this “non-stop party of prospects”…ready to spread the word about your services…

It’s getting a lot of buzz, but few know how to truly make money from this site…

How To Leverage The Money-Making Potential of

TWITTER To Bring You Business

You may already have a Twitter account.  But there’s a good chance you’ve missed one or more of the critical steps I’m about to explain on how to set up a Twitter profile to bring you clients.

If you don’t have a Twitter account, well it’s your lucky day, because this is your chance to jump in and start profiting within the next few minutes!  Let’s get started…

STEP 1:  How To Sign-Up For Twitter In Under 5 Minutes

STEP 2:  How To Set Up Your Account Like a “Twitter Twenius”

That’s Twitter-speak for “Genius”!

You need to optimize FIVE areas of your profile on Twitter…

A. Real Name and User Name

Invest some forethought into your Twitter username.  I needs to be 15 characters or less; so make it short, memorable, relevant, personable, and easy to spell.  You will also be able to associate a 20 character (max) REAL NAME with your username.  If you are a local business or if you use an 800 hotline service, it may be possible to incorporate that phone number in the real name.  You could also categorize what you do as part of your real name.  This is a very visible part of the Twitter system…choose wisely.

B. Location

Make sure you add your LOCATION, in other words, where on earth are you located? Unless you are intentionally hiding-out from the FBI or debt collectors, a Twitter location is highly recommended.  If you are using your account for a local business, adding a very specific location can be extremely beneficial.  People seek local connections…make it easy for them to find and follow you.

C. “One Line Bio”

Definitely optimize your 160 character BIO which appears on the upper right of your Twitter profile page.  It does not have to be a typical bio, it can be an interesting message or statement if you prefer.  In most cases the goal of the bio line is to get the reader to think you are “follow worthy.”  Make it real, make it fun, make it interesting, make it YOU.  Literally make your bio in to Twitter “follow bait.”  If you are fishing for followers, the better the bait, the more followers you’ll catch.

D. Picture

Make your personal picture (icon) a good one – in fact, make it great!  Twitter is driven by personalities, so use a picture that expresses the “personality message” you want to get across.  Logo’s, text, and images without humans or animals are often too business-like and restrain the driving social force that propels Twitter.

E. Background

Upload a really interesting BACKGROUND (Twitter wallpaper image) under the “Design” tab of your Twitter set-up admin area.  Here are 2 great places to look for backgrounds:

STEP 3:  How To Create a “Twitter Convincer Page” To Get Followers

Do not think that just because Twitter asks for your web address in the settings account area with the silly question, “Have a homepage or a blog?”, that this means you must put in your current web site or blog URL?  In fact, in many cases that is NOT a good idea.

To get started you can link to your web site or blog.  But what’s even better is to enter a URL to a dedicated page made specifically to greet, excite, or manifest interest from the people that will be investigating that link.  It’s literally like a landing page (what I call a “Twitter Convincer Page”) and in should be designed to get people to follow you.

STEP 4:  How To “Tweet” Interesting Topics To Get Listeners and Leads

What do you tweet about (post to Twitter)?  Ah, that’s the magical part.  Now granted, what you post depends largely on your goals and purpose with Twitter, but in general this is easy… post:  interesting stuff, preferably related in some way to what you do, who you are, and what you (and your followers) are interested in.

Spend some time exploring other Twitter tweets and personalities.  Listen to the conversations.  Observe and take notes.   What do you like, what don’t you like?  Try to ferment in your mind (and yes, a beer or glass of wine might actually help here) a “style” of Twittering that you like.  Maybe you find someone’s style you can mimic or perhaps you create a “mash-up” style that’s all you.

Congratulations!  Your Twitter account is set-up like a true Twitter “Twenius!”  Here’s an example of what your profile might look like… http://twitter.com/MSeiders

Set up your Twitter account today to get involved in the social media “cocktail party” going on right now in your local area to maximize your exposure and grow your income.

See you soon!

[Ed. note:  To get more money-making Twitter Tips... Follow Dan on Twitter @dhollings.  The above article is adapted from Dan's “100 Twitter Tips” e-book.  To get access to all 100 tips along with:  1) A 90-Minute “Twenius Starter Teleseminar”, 2) A Live 60-minute “Twitter Q & A Session” and 3) A 90-Minute Intensive “Twitter For Real Estate Professionals ”Specific Training Session... click here.]