“When I get a listing appointment, I drive back by the house to snap a few digital pictures of the house (my digital camera stays in the car with me all the time). I pop the picture into my flyer, fill in as much info as possible about the house and print a nice color copy.

“The first thing I do when I sit down to do my listing presentation with the future client is hand the ‘draft’ flyer to them and ask them to proof it and add anything I may have left out. They’re very impressed right off the bat, and it sets the tone for the presentation.”